We’ve just pushed an update to our WP e-Commerce Campaign Monitor integration plugin to add an important new feature – the ability to lodge order information into Campaign Monitor custom fields.
Now it’s even easier than before to segment your customers based on fields such as product ordered, order value , order date, or number of items purchased. Send targeted emails to customers that haven’t ordered for a while, or customers that ordered a particular product to tell them about new accessories or related purchases.
When you first set up an integration – the plugin will check for custom fields on your chosen list, and you can then choose what transaction to put into which fields.
When customers checkout then the inforrmation from their order will be passed to Campaign Monitor and placed in the custom fields you selected – allowing you to create advanced segments for future mailshots.
Happy marketing – get your copy here.